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	<title>dark looks &#187; Publicity</title>
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	<link>http://darklooks.com/blog</link>
	<description>it&#039;s just my motor running</description>
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		<title>Fatuous &#8220;research&#8221; reveals foregone conclusion!</title>
		<link>http://darklooks.com/blog/2009/09/08/fatuous-research-reveals-foregone-conclusion/</link>
		<comments>http://darklooks.com/blog/2009/09/08/fatuous-research-reveals-foregone-conclusion/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 19:48:55 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Nonsense]]></category>
		<category><![CDATA[Publicity]]></category>

		<guid isPermaLink="false">http://darklooks.com/blog/?p=114</guid>
		<description><![CDATA[In an exciting new piece of research reported today, but without any link to any substantive facts, journalists learned that men look at ladies. By drawing lessons from life (in the form of a series of photographs of shapely ladies), &#8230; <a href="http://darklooks.com/blog/2009/09/08/fatuous-research-reveals-foregone-conclusion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>In an exciting new piece of research <a href="http://www.dailymail.co.uk/news/article-1211479/Proof-womens-chests-really-mans-fixation.html">reported</a> today, but without any <a href="http://www.victoria.ac.nz/home/research/projects/">link</a> to any substantive facts, journalists learned that men look at ladies. By drawing lessons from life (in the form of a series of photographs of shapely ladies), reporters discovered that attractive women sell papers, at least to their leering colleagues. Astoundingly, men began to &#8220;gaze upon the components of the hourglass figure within 0.2 seconds&#8221;, rather than averting their gazes completely, ignoring a good two-thirds of the body (you know, the torso &#8212; the big bit you aim at when sniping because it&#8217;s harder to miss) and only opening small gaps in their fingers to focus on the subject&#8217;s eyes, fingers, shapely ankles, split ends, etc.</p>
<p>Sadly history does not record how the scientists (for lo! this is Science, a cape in which bad journalism too often proudly drapes itself) actually carried out the study. If the images were of the obviously pneumatically advantaged, how do we know that men aren&#8217;t simply responding to cues to pay extra attention to unusual things? (Silly me &#8212; breasts are involved, so it <em>has</em> to be sexual &#8212; I keep forgetting.) And of course one has to conclude that all the men were gay tailors &#8212; checking the quality of the weave in the difficult decolletage area.</p>
<p>I know it&#8217;s Silly Season and I know I shouldn&#8217;t ever take anything the Daily Mail say in any way seriously, but I do find this consistent &#8220;Science proves a stereotype! Hooee! We were right all along! Plus, phwoar!&#8221; drivel really depressing&#8230; who knows what the researchers a) actually wrote (the editorial opinion is obviously that Daily Mail readers are not smart enough to cope with links to research, or they are perhaps lifting this wholesale from a block-headed press release) or b) think when they see this kind of coverage? This is what makes people yell about stupid research, and that hurts not just research in general but society as a whole, because it reinforces anti-intellectual stances, erodes broad support for research funding, and makes life poorer for everyone. </p>
<p>Humph. Rant over. </p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fdarklooks.com%2Fblog%2F2009%2F09%2F08%2Ffatuous-research-reveals-foregone-conclusion%2F&amp;title=Fatuous%20%26%238220%3Bresearch%26%238221%3B%20reveals%20foregone%20conclusion%21" id="wpa2a_2"><img src="http://darklooks.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>More news!</title>
		<link>http://darklooks.com/blog/2009/01/29/more-news/</link>
		<comments>http://darklooks.com/blog/2009/01/29/more-news/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 19:49:30 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Code]]></category>
		<category><![CDATA[Publicity]]></category>

		<guid isPermaLink="false">http://darklooks.com/blog/?p=95</guid>
		<description><![CDATA[A colleague and I have just confirmed our slot at QCon, speaking on our experience with implementing architectures in the real world. I find this terribly exciting. Others will find it either incomprehensible or deeply dull: my friends, I love &#8230; <a href="http://darklooks.com/blog/2009/01/29/more-news/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>A colleague and I have just confirmed our slot at <a href="http://qconlondon.com">QCon</a>, <a href="http://qconlondon.com/london-2009/presentation/Document+Style+Business+Services+at+British+Airways.">speaking</a> on our experience with implementing architectures in the real world. I find this terribly exciting. Others will find it either incomprehensible or deeply dull: my friends, I love you, but it&#8217;s your loss <img src='http://darklooks.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fdarklooks.com%2Fblog%2F2009%2F01%2F29%2Fmore-news%2F&amp;title=More%20news%21" id="wpa2a_4"><img src="http://darklooks.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>Clerihew</title>
		<link>http://darklooks.com/blog/2006/11/24/clerihew/</link>
		<comments>http://darklooks.com/blog/2006/11/24/clerihew/#comments</comments>
		<pubDate>Thu, 23 Nov 2006 23:05:48 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Friends]]></category>
		<category><![CDATA[Publicity]]></category>

		<guid isPermaLink="false">http://darklooks.com/2006/11/24/clerihew/</guid>
		<description><![CDATA[I have committed to memory only one of Edmund Clerihew Bentley&#8217;s outstandingly odd poetic ditties: Sir Humphry Davy Abominated gravy. He lived in the odium Of having discovered sodium. You too could discover Sir Humphry by coming to see o-region &#8230; <a href="http://darklooks.com/blog/2006/11/24/clerihew/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I have committed to memory only one of Edmund Clerihew Bentley&#8217;s outstandingly odd poetic ditties:</p>
<p>Sir Humphry Davy<br />
Abominated gravy.<br />
He lived in the odium<br />
Of having discovered sodium.</p>
<p>You too could discover Sir Humphry by coming to see <a href="http://www.o-region.co.uk/index.html">o-region</a> at the Battersea Arts Centre this weekend&#8230; <a href="http://purchase.tickets.com/buy/TicketPurchase?agency=BATTERSEAARTS&#038;organ_val=21619&#038;schedule=list&#038;event_val=2808">Go on, you know you want to.</a></p>
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		<title>Audience?</title>
		<link>http://darklooks.com/blog/2006/10/21/audience/</link>
		<comments>http://darklooks.com/blog/2006/10/21/audience/#comments</comments>
		<pubDate>Fri, 20 Oct 2006 23:41:59 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Friends]]></category>
		<category><![CDATA[Publicity]]></category>

		<guid isPermaLink="false">http://darklooks.com/2006/10/21/audience/</guid>
		<description><![CDATA[Well, I suppose a hearty welcome is to be extended to all you contemporary, cutting-edge, mash-up, blogging types who&#8217;ve spent this evening in thrall to the idea that I might have a blog. I&#8217;m tempted to offer that it&#8217;s all &#8230; <a href="http://darklooks.com/blog/2006/10/21/audience/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Well, I suppose a hearty welcome is to be extended to all you contemporary, cutting-edge, mash-up, blogging types who&#8217;ve spent this evening in thrall to the idea that I might have a blog. I&#8217;m tempted to offer that it&#8217;s all that teensy bit incestuous, but if I&#8217;m the beneficiary of it, frankly my opinions melt like snow in, er, a kiln. Or something else really hot which is a bit snappier.</p>
<p>So. Thanks to my &#8220;discoverer&#8221;, whose <a href="http://benmeg.com/rutc/rutcinfo.asp?ID=30">identity</a> I do not feel at liberty to reveal, and a blessed good evening, morning, or afternoon to those of you who have stumbled across me as upon an inconveniently-located drunkard upon the Strand.</p>
<p>It was lovely to see you all last night and we should see more of each other. Really. I&#8217;ve had two large glasses of red wine and as a consequence am feeling <em>terribly sincere</em>.</p>
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